A Country Top-Level Domain (ccTLD) is a top-level domain that is generally reserved and used for a specific country, sovereign state, or dependant territory identified with a country code.
For example, .ie represents Ireland, .co.uk represents the United Kingdom, .eu represents Europe, etc.
Some ccTLD’s have specific residency requirements. For example, if you want to purchase a .ie domain, you must provide evidence of residency within Ireland. Below are 3 benefits of a country top-level domain (ccTLD) you may want to consider before choosing the domain extension for you.
1: Added Consumer Confidence
Users trust content from a website based in their own country as opposed to one with a generic top-level domain (gTLD). A country code top-level domain (ccTLD) can easily win the confidence of potential clients/consumers which makes getting local level business much easier. Statistics also show that 50% of local searches all result in sales/purchases.
2: ccTLD’s are a great SEO tool
A country code top-level domain (ccTLD) is a great local SEO tool. Search engines can easily identify your website’s location through your domain extension, allowing you to create and optimise content for a particular city or street within a country that shares your ccTLD. This increases your website rank for that country and forwards local organic traffic to your website.
3: ccTLD’s do all the Geo-Targeting work for you
When your website has a country code top-level domain (ccTLD), you obtain a feature most companies with generic top-level domains (gTLD) pay for – Geo-Targeting. This tells search engine algorithms that your brand offers products or services to the residents in that specific country. It, therefore, focuses on delivering your content to searches from the search platform (such as google.ie, google.co.uk) which is an automatic geo-targeting boost.
Choosing a local top-level domain offers great benefits which can influence website performance. You also need to know a ccTLD limits your online coverage to only that country. To select a ccTLD, you need to be familiar with the internet rules governing that part of the world.
Finally, it’s important to not overlook the power of using both a TLD such as .com and a ccTLD to appeal to international and local customers. Not only will you be appealing to local visitors in a specific geographic area but you also have the potential for big returns and bringing in more customers.